Once we get to a comfortable place internally we then present to the client. If it's a visual design piece, or go-to-market piece, they would look at all the pieces to let them think about what's in our head first and then we would go into the actual comp.
We can't just hand off a document with copy that says 'here's your problem, go ahead and solve it'. It has to be in a visual execution. So, is the visual execution more of a go-to-market piece? Is the visual execution more of a user journey? We're trying to figure out how that looks, and using something like Niice to create that process is something that we tend to do within samples as well as internal and client.